We are glad that in a period of difficult times we have been ranked as the insurance brand №1 in the world from the Best Global Brands ranking of Interbrand.
Allianz is #1 Insurance Brand Again
20 October 2020
Thank you for your trust and loyalty. For the second consecutive time, Allianz has emerged as the top insurance brand in the world, according to Interbrand’s Best Global Brands Ranking.
"We are immensely proud to be the #1 insurance brand, and to have secured our place on the Top 40 Best Global Brands list. In just ten years, Allianz has moved from 67th place on the list with a brand value of $4.9 billion in 2010, to 39th place with a brand value of almost $13 billion in 2020."
Christian Deuringer, Head of Brand & Partnerships at Allianz SE.
For Allianz, the ranking is more than an encouraging sign of the brand’s growing strength. It also points to Allianz’s increasing role in people’s lives.
“During Covid-19, we worked extremely hard to deliver on our promise and beyond, taking on an even greater role in the lives of our customers. Our customer centricity and resilience allow us to benchmark ourselves against brands across industries." stated Serge Raffard, Group Strategy, Marketing, Distribution Officer at Allianz SE.
Keeping the focus on sustainability, integrity and customer centricity is a winning strategy and we plan to keep it at the core of everything we do while the strength of our brand continues to grow.
For the complete Top 100 ranking and report with comprehensive analysis of growth, sector, and industry trends, visit:
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