Allianz positioned as one of the world’s strongest brands
26.01.2022
In this year’s Global 500 report issued by Brand Finance, a leading brand strategy consultancy, Allianz brand was ranked 30th in the list of the world’s most valuable brands. Among the world’s 100 most valuable insurance brand, Allianz ranked first among internationally operating insurers. This was announced by Brand Finance today.
The rating confirms Allianz’s position as one of the world’s strongest brands. Among the main reasons for the upgrade are the improved revenue outlook after the Corona-induced uncertainty and an increase in the Allianz’s Brand Strength Score.
With the brand’s Asset Management business, and €2.5TAuM, the brand value increased by 12% for Allianz and reached almost €39 billion
“This news affirms not only the brand strength of Allianz but also demonstrates that Allianz is more than a leader in the insurance business,” said Serge Raffard, Group Strategy, Marketing, Distribution Officer at Allianz SE.
With a top brand strength rating in the AAA band, Allianz will use its brand as a key facilitator for moving the business into new and adjacent categories. The growing strength of Allianz, combined with digitalization, enables even more significant value creation as a multiline company’, such as financial services. As announced during its Capital Markets Day in late 2021, Allianz will leverage is purpose and brand to generate profitable growth and drive customer centricity in its strategy 2022+.
“It makes me very proud to share such fantastic news at the beginning of 2022. Being rated 30th among the strongest global brands reflects the hard work and strategy behind the steadily growing Allianz brand,” said Dr. Christian Deuringer, Head of Global Brand & Marketing at Allianz SE.
About Brand Finance: Brand Finance performs all brand assessments in accordance with the approaches described in ISO: 10668, the International Standard for the Assessment of the Money Brand. Their approach is to work openly, collaboratively and flexibly with clients and always reveal the details of modeling and analysis. This means that customers always understand what lies behind the "number". The three approaches to brand valuation (market, costs and revenues) described in ISO: 10668 are common to each type of valuation - not just brand. This makes them the most used and trusted approaches by courts, accountants, financial experts and the International Standards Board.
About Allianz: Allianz Group is one of the world's leading insurers, managing assets with 120 million private and corporate clients in more than 70 countries. Allianz's customers benefit from a wide range of individual and corporate insurance services, ranging from property, life and health insurance to credit insurance and global business insurance. Allianz is one of the world's largest investors, managing around 802 billion euros on behalf of its insurance clients. In addition, our asset managers PIMCO and Allianz Global manage € 1.9 trillion in third-party assets. Thanks to our systematic integration of environmental, social and management criteria in our business processes and investment decisions, we occupy a leading position for insurers in the Dow Jones Sustainability Index, launched on November 12, 2021. In 2020, over 150,000 employees achieved total revenues of 140 billion euros and operating profit of 10.8 billion euros.
Find the full report here
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